This study seeks to evaluate ways to improve outcomes for low-education, uninsured or
Medicaid-eligible smokers who do not successfully quit with standard telephone quit line
treatment. The study will use an efficient factorial study design to evaluate four
evidence-based strategies to improve follow-up care offered by the Wisconsin Tobacco Quit
Line (WTQL) to socioeconomically disadvantaged callers who report smoking four months
following initial WTQL treatment comprising a single counseling call and 2-week supply of a
single nicotine replacement therapy. These strategies include: increasing the intensity of
nicotine replacement medication (among those medically cleared to use such medications),
increasing the intensity of WTQL counseling, helping callers enroll in an evidence-based
smoking cessation texting support program (SmokefreeTXT), and offering moderate financial
incentives for engagement in counseling and SmokefreeTXT.
Phase:
Phase 4
Details
Lead Sponsor:
University of Wisconsin, Madison
Collaborators:
Alere Wellbeing Consumer Wellness Solutions George Washington University National Cancer Institute (NCI)